Course Detail​

Search Engine Optimization(SEO)

Introduction:

Search Engine Optimization (SEO) is the art and science of improving website visibility in organic search results. Businesses use SEO strategies to attract qualified traffic from search engines like Google, Bing, and YouTube without paying for ads.

Importance Of SEO

SEO not only helps businesses rank higher but also:

• Builds long-term organic traffic

• Improves user experience and website quality

• Provides measurable ROI compared to paid ads

• Helps understand customer search behavior

• Creates sustainable online visibility

Key SEO Techniques Covered

✔ On-Page SEO
✔ Technical SEO
✔ Off-Page SEO & Link Building
✔ Local SEO
✔ E-commerce SEO
✔ Content Optimization
✔ SEO Analytics & Reporting

Latest Trends & strategies

• AI & Machine Learning in SEO

• Voice Search Optimization

• Core Web Vitals & Page Experience

• E-E-A-T (Expertise, Experience, Authority, Trustworthiness)

• Video SEO & Visual Search

• Featured Snippets Optimization

• Mobile-First Indexing

Why learn SEO?

SEO skills offer:
💰 High-paying career opportunities (Average salary $50k-$120k/year)
🚀 Flexible work options (Remote, freelance, or agency jobs)
📈 Business growth potential (For entrepreneurs and marketers)
🌍 Global demand (Every business needs SEO)
💡 Future-proof skills (SEO evolves but remains essential)

Our course helps you master:
✅ Keyword research & strategy
✅ Website auditing & optimization
✅ Content marketing for SEO
✅ Technical SEO implementation
✅ Analytics & performance tracking

SEO Course at Elegance

Bhimber has many training centers, but Elegance is recognized as the leading SEO training provider. Since 2020, we’ve trained professionals who now work with top agencies and multinational companies.

Join our SEO Course to become an in-demand search marketing expert!

Course Highlights

• Google-certified instructors with 10+ years experience

• Hands-on projects with real websites

• Latest tools training (Ahrefs, SEMrush, Google Search Console)

• Job placement assistance

• Certification recognized by industry leaders

Career Paths After Course

• SEO Specialist/Analyst

• Digital Marketing Manager

• Content Strategist

• E-commerce SEO Expert

• SEO Consultant

• Freelance SEO Professional

Who Should Enroll

• Marketing professionals

• Website developers

• Business owners

• Content creators

• Career changers

• Students and fresh graduates

SEO Course Curriculum

• Business Owners
• Sales Executive/Team
• Entrepreneurs
• Digital Marketing Starters
• Students
• Job-Seekers

Course Content

Module 1: SEO Fundamentals

• How search engines work

• SEO vs. PPC comparison

• SEO career opportunities

Module 2: Keyword Research

• Finding profitable keywords

• Search intent analysis

• Competitor keyword research

Module 3: On-Page Optimization

• Title tags & meta descriptions

• Header tag optimization

• URL structure best practices

• Internal linking strategies

Module 4: Technical SEO

• Website architecture

• Crawlability & indexability

• Schema markup implementation

• Mobile optimization

• Site speed optimization

Module 5: Content Optimization

• SEO-friendly content creation

• Blog post optimization

• Image & video SEO

• AI content considerations

Module 6: Link Building

• Quality backlink acquisition

• Guest posting strategies

• Link outreach techniques

• Local citations

Module 7: Local SEO

• Google Business Profile optimization

• Local citation building

• Review management

• Local link building

Module 8: SEO Tools & Analytics

• Google Search Console

• Google Analytics 4

• Ahrefs/SEMrush training

• Rank tracking

• SEO reporting

Module 9: Advanced Strategies

• E-commerce SEO

• International SEO

• YouTube SEO

• Enterprise SEO

• Algorithm updates survival

Module 10: Practical Projects

• Complete website audit

• SEO strategy development

• Client report creation

• Certification exam

Why Choose Us?

• Industry-aligned curriculum

• Practical, project-based learning

• Small class sizes for personalized attention

• Lifetime access to course updates

• Active alumni community for networking